About Us

 

Welcome to "Fit, Fun, Fido!"—where we believe that life is too short for boring gear! Founded in the windy city of Chicago in 2025 (yes, we survived the winter!), we’re a quirky bunch of outdoor enthusiasts who are all about keeping it stylish while we sweat it out. We’re here to help you gear up for adventures that make your heart race and your dog wag its tail (because let’s be honest, they’re the real MVPs!).

Our treasure trove of goodies includes everything from Giro MIPS helmets that are safer than a bubble-wrapped marshmallow to eco-friendly Fjallraven Re-Kånken backpacks that scream “I care about the planet!” while still looking chic enough to strut down the runway (or the dog park). We’re all about that high-quality gear that not only enhances your outdoor escapades but also gives Mother Earth a big ol’ hug. 🌍❤️

At "Fit, Fun, Fido!", we’re not just selling products; we’re crafting experiences that make you feel like a superhero on a mission (cape optional, but highly encouraged). So, whether you’re cycling through the city or hiking up a mountain, we’ve got your back (and your front, and your sides—because safety first, folks!). Join us on this wild ride, and let’s make every adventure a little more fabulous together!